Redefining Scalp & Hair Care
Experience unrivaled, uncompromising care for your scalp & hair from cell to strand.
All natural. Clean. Effective. Universal. Sustainable.
Ingredients: Earth to Body
Our philosophy is simple: we take the purest, most potent botanical ingredients and combine them in scientifically robust and meticulous formulations that communicate instantly with the foundational building blocks of your body to optimize performance and health. By honoring nature, timeless wisdom and science, we honor your body. ⠀⠀⠀⠀⠀⠀
The cells of your body speak one language: excellence. Deviating from this standard in what we introduce to our bodies, internally and externally, is the source of all disease and sub-par performance. There is only one code that we ever abide by — in all that we do — and it comes from the body and nature: excellence. No shortcuts, no second best, no compromises.
Our products communicate seamlessly and symbiotically with your scalp & hair because they speak the same common language of excellence, delivering the highest quality complete nutrition.
From the article: clean haircare, listening to your body and wellness routines with mflorens
"Once the importance, effort and sacredness of your scalp & hair care routine approaches your skincare routine, we are succeeding and your scalp & hair will show it!"
Essence: M F L O R E N S
Flōrēns is a Latin word meaning: blooming, blossoming, flourishing, prospering, abounding. We think it represents the best of all there is in life. We create with this aim and impart to you with this aim.
M is the first initial of our founder's name, Mary. Its addition represents the deeply personal connection we feel to our products, process and each of you.
M F L O R E N S
Paradigm: Treat Your Scalp & Hair Like Your Face
A transformative insight at the heart of M F L O R E N S, which Mary, our founder, had after developing alopecia areata while living in London/Paris. It arose not in conversation with countless experts in Europe and America, but with her brilliant grandmother who as an apothecary and pharmacist was an early adopter and pioneer of clean beauty; her specially formulated products were coveted by clients worldwide.
Treat your scalp & hair like your face. Our practical rule of thumb: if you wouldn’t do it to your face, don’t do it to your scalp & hair.