NECESSITY IS THE MOTHER OF ALL INVENTION. - ALBERT EINSTEIN

OUR ORIGIN

CONCEIVED IN PARIS, PERFECTED IN LONDON AND BORN IN LOS ANGELES, M F L O R E N S’ ORIGINS LIE IN THE TRANSFORMATION OF DESPAIR AND HELPLESSNESS OVER HAIR LOSS AND ALOPECIA AREATA TO TRIUMPH AND RENEWAL THROUGH SELF NURTURE, DEVELOPMENT OF ICONIC NATURAL REMEDIES, AND AN UNWAVERING DEDICATION TO METHODOLOGY AND EXCELLENCE.

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M F L O R E N S WAS FOUNDED WITH A SINGULAR GOAL IN MIND: TO CREATE CATEGORY-DEFINING SCALP & HAIR CARE THAT DELIVERS UNRIVALED DESIGN, QUALITY, MULTI-PRONGED PERFORMANCE, AND UNIVERSAL EFFICACY.  ITS COROLLARY IS TO REDEFINE THE CONVERSATION ABOUT SCALP & HAIR CARE.  MUCH OF WHAT PASSES FOR HAIR CARE IS MERELY HAIR STYLING.  WHAT WE DO BEGINS AT THE CELLULAR LEVEL AND PROGRESSES TO THE TIPS.

SHOP
NECESSITY IS THE MOTHER OF ALL INVENTION. - ALBERT EINSTEIN

OUR OBJECTIVE

OUR OBJECTIVE IS TO FORMULATE ACTIVE BOTANICAL SCALP & HAIR CARE OF THE FINEST QUALITY TO MEET THE UNIVERSAL CELLULAR NEEDS OF YOUR SCALP/SKIN & HAIR.

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WE INVESTIGATE WIDELY TO SOURCE ORGANIC, COLD-PRESSED, COLD-PROCESSED, STEAM-DISTILLED, VIRGIN OR UNREFINED AND MINIMALLY PROCESSED INGREDIENTS—TO PRESERVE THE MAXIMUM EXTENT OF THERAPEUTIC AND REJUVENATING PROPERTIES.

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USING OUR PROPRIETARY PROCESS, WE METHODICALLY HARNESS AND DEPLOY THE CONCENTRATED BENEFITS OF ALL-NATURAL PLANTS, NUTS, SEEDS AND FLOWERS TO INFUSE POWERFUL ANTI-INFLAMMATORY, ANTIOXIDANT, ANTIMICROBIAL, DETOXIFYING, EXFOLIATING, STIMULATING AND NUTRITIVE ELEMENTS DIRECTLY INTO YOUR SCALP, SKIN AND HAIR.

SHOP
NECESSITY IS THE MOTHER OF ALL INVENTION. - ALBERT EINSTEIN

FLORĒNS: TO BLOOM, FLOURISH

TRUE TO OUR NAME—M F L O R E N S—WE AIM TO HELP ALL HUMANS OF ALL AGES LIVE JOYOUSLY AND BOLDLY. WHILE EACH PRODUCT RESTORES, NOURISHES, AND REJUVENATES FOR OPTIMAL HEALTH, THE EXPERIENCE OF USE EXUDES OUR SIGNATURE MINIMALISTIC LUXURY. TO DO GOOD IS TO FEEL GOOD, AND TO FEEL GOOD IS TO DO GOOD - THE INTERSECTION OF A LIFE WELL LIVED.

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OUR INQUIRY, RESEARCH, AND CREATION ARE NEVER ENDING AS WE DEVELOP PERFORMANCE-DRIVEN AND RESULTS-ORIENTED PRODUCTS WORTHY OF NATURE'S DIVINE GENIUS.

SANCTITY OF HEALTH

ALL NATURAL

CLEAN BEAUTY/ZERO CHEMICALS

WHOLE INGREDIENTS

PLANT BASED

ECO CONSCIOUSNESS

100% RECYCLABLE

SUSTAINABLE PACKAGING

CARBON OFFSET/REDUCTION

LOCAL SOURCING

JOIE DE VIVRE

SLOW BEAUTY

SELF CARE

GOOD HEALTH IS A PORTAL TO LIFE

HUMANE PRACTICES

LABOR RIGHTS

CRUELTY FREE

VEGAN

OUR ENGAGEMENT

WE FEEL HONORED TO LEAD BY EXAMPLE AND GROW ROOTS IN OUR COMMUNITIES, LOCAL AND GLOBAL, BY SHARING OUR BLESSINGS: ONE FOR ALL, ALL FOR ONE.

COMMUNITY LEADERSHIP

MENTORSHIP & OUTREACH · COUNSELING · WOMEN OWNED BUSINESS

CHARITABLE GIVING

FEED THE CHILDREN · THE SIERRA CLUB · ECOLOGI