Conceived in Paris, perfected in London and born in Los Angeles—M F L O R E N S’ origins lie in the transformation of despair and trauma over hair loss and alopecia areata to love, a deep understanding of nature’s remedies, and an unwavering dedication to methodology and excellence.
M F L O R E N S was founded with a singular goal in mind: to create iconic scalp and hair care that delivers unrivaled design, quality, multi-pronged performance and universal efficacy. Its corollary is to redefine the conversation about scalp and hair care. Much of what passes for hair care is merely hair styling. Actual, proper hair care is first and foremost scalp care, which is effectively skincare.
Our objective is to formulate an active botanical scalp & hair mask of the finest quality to meet the universal cellular needs of your scalp/skin & hair.
We investigate widely to source organic, cold-pressed, cold-processed, steam-distilled, virgin or unrefined and minimally processed ingredients—to preserve the maximum extent of therapeutic and rejuvenating properties.
Using our proprietary process, we methodically harness and deploy the concentrated benefits of all-natural plants, nuts, seeds and flowers to infuse powerful anti-inflammatory, antioxidant, antimicrobial, detoxifying, exfoliating, stimulating and nutritive elements directly into your scalp, skin and hair.
True to our name—M F L O R E N S—we aim to help men and women of all ages develop a luxuriously minimal haircare routine using an active botanical scalp & hair mask crafted to repair, restore, revitalize and nourish your scalp and hair to optimal health. Results will continually grow with each use.
The years of inquiry, research and formulation have culminated in No. 1, a performance-driven treatment mask, known to be comprehensive, superior scalp & hair care in a single bottle.
At M F L O R E N S, we believe that self-care is the highest form of self-respect—and a cared for, happy head uplifts.