To make way for the new, nature requires shedding the old—regular deep cleansing and exfoliation accomplishes this for the scalp/skin & hair care. In scientific terms, cellular death is “apoptosis”—from Greek, meaning “falling off,” as leaves from a tree. Cellular death occurs daily as a natural part of the cell cycle or disease. The scalp, like all skin, sheds its dead cells via the outer, visible layer.
As we spend nearly one third of each day in bed, it is absolutely mandatory to change your pillowcase at least once a week. The pillowcase, like the kitchen sponge, is a repository of dirt, dead skin, oil, makeup, germs, bacteria, fungi and other microbes. This destructive mélange is nightly transferred back into your scalp & hair, if the pillowcase is not changed frequently and regularly.
If you’ve ever heard that pillows affect facial skin health, the same and more is true for scalp & hair health.
The scalp is troublesome because dead skin, sebum and other toxic buildup become lodged in and on the hair, clogging pores and hair follicles. Over time, as cells age and deteriorate due to inflammation, free radicals, sun damage and other stressors, they stop functioning effectively and efficiently, buildup grows worst. Dead cells turn over less frequently, making it more difficult for fresh cells underneath to surface and survive.
Hair loss, alopecia areata, premature discoloration, itchiness, flakiness, dull, drab and lackluster scalp & hair ensue.
Exfoliate. Exfoliate. Exfoliate. Our multi-correctional active botanical formula is brimming with nature’s most powerful rejuvenating exfoliants, antimicrobials, antiseptics and astringents that will power through the most stubborn buildup down to the dermal layers. Sweep away dead skin cells that wreak havoc on new growth and weigh hair down — experience revitalized, nourished and weightless scalp & hair.